Laurids Förster is a doctoral student and research assistant to Prof. Dr. Sven Reinecke at the Institute for Marketing and Customer Insight at the University of St.Gallen (IMC-HSG). At the IMC, he is responsible for organizing and implementing the Excellence in Key Account Management program.
He completed his business administration studies in Kiel (Bachelor) and Halle (Master). Practical experience in the technology industry at Dell Technologies and the SaaS sector at OMR Reviews completes his profile. Laurids Förster started his PhD at the University of St.Gallen in 2025.