Vita
Lea Bauchrowitz is a doctoral student and research assistant to Prof. Dr. Johanna Gollnhofer at the Institute for Marketing and Customer Insights at the University of St. Gallen (IMC-HSG).
Prior to starting her academic career at IMC, she gained professional experience in digital commerce and product management at BMW and Rolls-Royce Motor Cars.
She completed her Bachelor’s degree in Economics at the Vienna University of Economics and Business and spent a semester abroad in St. Petersburg, Russia. Before joining the University of St. Gallen, she completed her Master’s in Marketing at the University of St Andrews in Scotland.