Porträt Meriton Ceka

Meriton Ceka

Research Associate & Doctoral Candidate


Meriton Ceka is a doctoral student and research associate with Prof. Dr. Sven Reinecke at the Institute for Marketing and Customer Insight at the University of St.Gallen (IMC-HSG). At the IMC, he is the study director of the B2B Marketing and Key Account Management programs and supports the team in the experience exchange program for companies Best Practice in Marketing. Additionally, he serves as a lecturer for Sports Management at the University of Applied Sciences of the Grisons (FHGR).

After graduating from the Kantonsschule Wil (Gymnasium), he completed a bachelor’s degree in business administration and a master’s degree in business management at the University of St.Gallen.

In digital marketing, Meriton Ceka has already gained experience in the consumer goods industry, in agencies, start-ups, and various sports clubs. Since 2016, he has been working in continuing education at the University of St.Gallen. Meriton Ceka is an enthusiastic (martial) athlete and, since 2017, coach and partner at AZEM Kampfsport in Winterthur and Wil, a martial arts organization. He can be found on the soccer field as a referee for FC St.Gallen on the weekends. His passion for sports and marketing has led him to dedicate himself to research in sports marketing. Current topics are digital activation in sports sponsorship and business-to-business marketing in sports.


More about Meriton Ceka:

Video: PhD Research Project | Digital Activation in Sports Sponsorship

Video: Intensivseminar Excellence in Key Account Management KAM-Konzept

Video: Key Account Management im Wandel IMC-HSG-Talk

Book review: St. Galler KAM-Konzept


Digital activation as a success factor in sports sponsorship (German)
Women's soccer is booming - but what is the significance of this growth market for sports sponsors? What do brands that want to get involved need to watch out for? And what potential does digital activation of sponsorship measures have?
Digital Activation in Sports Sponsorship: Is there Room for Digital in Sports?
Sport creates unique emotional moments. So why digitize when everything is going well? Meriton Ceka on digital activation in sponsorship.