Mischa D. Sperlich is a PhD Candidate in Management at the University of St.Gallen and Programme Lead of the CAS in Strategic Procurement Management at the Institute for Marketing and Customer Insight. His dissertation is supervised by Prof. Dr. Sven Reinecke and examines how consumers respond to fully individualized pricing and what strategic implications this entails for firms.
He also lectures at the Swiss Distance University of Applied Sciences in Management, Economics, and at the intersection of both disciplines. In his teaching, he places particular emphasis on understanding interdependencies and on linking theoretical concepts with entrepreneurial perspectives.
Mischa studied Economics at the undergraduate level at the University of St.Gallen and completed a Master’s degree in Management at the Nova School of Business and Economics.