Vita
Philipp Scharfenberger is a lecturer and project leader at the Institute for Marketing and Customer Insight and vice director of the Institute for Mobility at the University of St.Gallen. His research has a particular focus on the study of consumption and mobility needs as well as in the areas of brand management, symbolic consumption and ownership. His research has been published in the Journal of Behavioral and Brain Science, the Journal of Marketing Behavior, Business Research as well as the Marketing Review St.Gallen and the GfM research series, among others. In the course of his work at the University of St.Gallen, he has collaborated with German and Swiss companies from different industries (esp. automotive as well as FMCG and financial services). Philipp Scharfenberger is a lecturer in consumer behavior and marketing communication at the University of St.Gallen. He is also responsible for the profile of the marketing focus at the bachelor level of the business administration program.
Publications
Die neue Welt der Markenkommunikation, Editorship
Philipp Scharfenberger & Torsten Tomczak
A Contemporary Approach to Holistic Brand Communication
Philipp Scharfenberger, Hannah Leimert & Torsten Tomczak
Commentary to article: Grounded procedures: A proximate mechanism for the psychology of cleansing and other physical actions, by S.W.S. Lee and N. Schwarz
Philipp Scharfenberger, D. Wentzel & B. von Walter
How Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities
Philipp Scharfenberger, J. Landwehr, C. Tsai, J. Zimmermann, A. Herrmann & A. McGill