Prof. Dr.

Sven Reinecke

Prof. Dr. Sven Reinecke is Director of the Institute of Marketing & Customer Insight and Associate Professor at the University of St.Gallen (HSG). He is co-head of the Master in Marketing Management and chair of the PhD track in Marketing of the School of Management.

Svens research and application focus on: strategic marketing, marketing performance management, pricing management, branding and management decision behavior.

He spent research sabbaticals as a visiting professor and visiting researcher at the Marketing Science Institute (Boston, MA), at Stanford University (Palo Alto, CA) and at NOVA SBE (Lisbon, Portugal).

He is head of the well-known program Best Practice in Marketing, a Marketing exchange and benchlearning platform of leading companies (B.Braun, Bühler, Clariant, John Deere, Geberit, Hansgrohe, Ricola, Sartorius, Sika, V-Zug and UBS).

Sven Reinecke is board-member of the Olma Messen St. Gallen AG and vice-president of the board of trustees of Pestalozzi Children’s Village, Trogen.