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Porträt Prof. Dr. Sven Reinecke

Prof. Dr.
Sven Reinecke

Director

Vita

Prof. Dr. Sven Reinecke is Director of the Institute of Marketing & Customer Insight and Associate Professor at the University of St. Gallen (HSG). He is co-head of the Master in Marketing Management.

Svens research and application focus on: strategic marketing, marketing performance management, pricing management and management decision behavior.

He is head of the well-known program Best Practice in Marketing, a Marketing exchange and benchlearing platform of leading companies (e.g. B.Braun, Bühler, Geberit, Miele, Ricola, Roche, Swiss Life, UBS and Weber-Stephen).

Sven Reinecke is board-member of the cooperative Olma Messen St. Gallen and vice-president of the board of trustees of Pestalozzi Children’s Village, Trogen.

Publications

Strategic Marketing: Market-oriented Corporate and Business Unit Planning
Wiesbaden 2017.

Sven Reinecke, Torsten Tomczak & Alfred Kuss
The Management of Luxury: A Practitioner's Handbook
London 2014.

Sven Reinecke, Benjamin Berghaus & Günter Müller-Stewens
Marketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz
Stuttgart 2007.

Sven Reinecke & Simone Janz
Künstliche Intelligenz im Marketing: Möglichkeiten und Herausforderungen
in: Die Unternehmung, 2021, 75 (3), 359–375.

Sven Reinecke, Gioia Volkmar & Peter Mathias Fischer
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences
in: Journal of Marketing Research, (2015), 52 (2), 235–252.

Sven Reinecke, Johannes Hattula, Walter Herzog & Darren W. Dahl
Is more always better? : An investigation into the relationship between marketing influence and mangers' market intelligence dissemination
in: International Journal of Research in Marketing, 2015, 32 (2), 179–186.

Sven Reinecke, Johannes Hattula, Christian Schmitz & Martin Schmidt