Prof. Dr.

Sven Reinecke

Prof. Dr. Sven Reinecke is Director of the Institute of Marketing & Customer Insight and Associate Professor at the University of St. Gallen (HSG). He is co-head of the Master in Marketing Management.

Svens research and application focus on: strategic marketing, marketing performance management, pricing management and management decision behavior.

He is head of the well-known program Best Practice in Marketing, a Marketing exchange and benchlearing platform of leading companies (e.g. B.Braun, Bühler, Continental Tires, Geberit, Miele, Ricola, UBS and Weber-Stephen).

Sven Reinecke is board-member of the Olma Messen St. Gallen AG and vice-president of the board of trustees of Pestalozzi Children’s Village, Trogen.