
Forschung
Wir sind eines der führenden Marketinginstitute in Europa und generieren relevantes Wissen in den Bereichen Marketingmanagement und Customer Insight.
Publikationen
Investigating Category Dynamics: An Archival Study of the German Food Market
Organization Studies, 2021, 42 (2), 245–268.
Johanna Gollnhofer & Kushagra Bhatnagar
Johanna Gollnhofer & Kushagra Bhatnagar
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
Journal of Marketing Research, 2020, 57 (5), 917–936.
Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger & Marcus Schögel
Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger & Marcus Schögel