Publikationen

Wir publizieren unsere Forschung in führenden Journals wie dem Journal of Marketing Research (JMR), dem Journal of Marketing (JM) und dem Journal of Consumer Research (JCR).

Marketingplanung: Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

Wiesbaden 2023.

Torsten Tomczak, Sven Reinecke & Johanna Gollnhofer

Aktives Preismanagement

St.Gallen 2023.

Sven Reinecke & Laura Johanna Noll

Investigating Category Dynamics: An Archival Study of the German Food Market

Organization Studies, 2021, 42 (2), 245–268.

Johanna Gollnhofer & Kushagra Bhatnagar

Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality

Journal of Marketing Research, 2020, 57 (5), 917–936.

Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger & Marcus Schögel

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways

Journal of Consumer Research, 2019, 46 (3), 460–482.

Johanna Gollnhofer, Henri Weijo & John Schouten

Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

Journal of Marketing, 2019, 83 (3), 1–21.

Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf & Marcus Schögel

The Asymmetric Effects of Exploitation and Exploration on Radical and Incremental Innovation Performance: An Uneven Affair

European Management Journal, 2019, 38, 121–134.

Silke Lennerts, Anja Schulze & Torsten Tomczak

When Does Customer-Oriented Leadership Pay Off? An Investigation of Frontstage and Backstage Service Teams

Journal of Service Research, 2017, 20 (4), 409–425.

Dennis Herhausen, Luigi De Luca, Gaetano "Nino" Miceli, Robert E. Morgan & Marcus Schögel

Securing Frontline Employee Support after an Ethical Scandal: The Moderating Impact of Response Strategies

Journal of Service Research, 2016, 19 (4), 417–432.

Benjamin Walter, Daniel Wentzel & Torsten Tomczak

Is More Always Better? An Investigation into the Relationship between Marketing Influence and Mangers' Market Intelligence Dissemination

International Journal of Research in Marketing: IJRM, 2015, 32 (2), 179–186.

Johannes Hattula, Christian Schmitz, Martin Schmidt & Sven Reinecke

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration

Journal of Retailing, 2015, 91 (2), 309–325.

Dennis Herhausen, Jochen Binder, Marcus Schögel & Andreas Herrmann

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Journal of Marketing Research, 2015, 52 (2), 235–252.

Johannes Hattula, Walter Herzog, Darren W. Dahl & Sven Reinecke

Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

Journal of Service Research, May 2014, 119–133.

Daniel Wentzel, Torsten Tomczak & Sven Henkel

Strategic Orientation and Product Innovation: Exploring a Decompositional Approach

Journal of Product Innovation Management, 2012, 29 (6), 967–985.

Jelena Spanjol, Silke Mühlmeier & Torsten Tomczak

The Impact of Sales Encounters on Brand Loyalty

Journal of Business Research, 2010, 63 (11), 1148–1155.

Tim Brexendorf, Silke Mühlmeier, Torsten Tomczak & Martin Eisend

Can I Live Up to that Ad? The Impact of Implicit Theories of Ability on Service Employees' Responses to Print Advertisements

Journal of Service Research, May 2010, 137–152.

Sven Henkel, Daniel Wentzel & Torsten Tomczak

The Moderating Effect of Manipulative Intent and Cognitive Resources on the Evaluation of Narrative Ads

Psychology & Marketing, 2010, 27 (5), 510–530.

Daniel Wentzel, Torsten Tomczak & Andreas Herrmann

Brand-Specific Leadership: Turning Employees into Brand Champions

Journal of Marketing, 2009, 73 (5), 122–142.

Felicitas Morhart, Walter Herzog & Torsten Tomczak

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