Vita
Malte Bleeker is a doctoral candidate and research assistant to Prof. Dr. Sven Reinecke at the Institute for Marketing and Customer Insight at the University of St.Gallen (IMC-HSG).
He completed his bachelor’s degree in industrial engineering at the FH Bielefeld. The studies were completed in cooperation with ZF Friedrichshafen, where he worked in the strategic marketing for commercial vehicles. Following this he completed a Master’s degree in International Business at the School of Business and Economics in Maastricht.