We regularly publish our research in leading journals, such as the Journal of Marketing Research (JMR), Journal of Marketing (JM) and the Journal of Consumer Research (JCR).
Marketingplanung: Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Wiesbaden 2023.

Torsten Tomczak, Sven Reinecke & Johanna Gollnhofer
Active Price Management
St.Gallen 2023.

Sven Reinecke & Laura Johanna Noll
Investigating Category Dynamics: An Archival Study of the German Food Market
Organization Studies, 2021, 42 (2), 245–268.

Johanna Gollnhofer & Kushagra Bhatnagar
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
Journal of Marketing Research, 2020, 57 (5), 917–936.

Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger & Marcus Schögel
Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways
Journal of Consumer Research, 2019, 46 (3), 460–482.

Johanna Gollnhofer, Henri Weijo & John Schouten
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
Journal of Marketing, 2019, 83 (3), 1–21.

Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf & Marcus Schögel
The Asymmetric Effects of Exploitation and Exploration on Radical and Incremental Innovation Performance: An Uneven Affair
European Management Journal, 2019, 38, 121–134.

Silke Lennerts, Anja Schulze & Torsten Tomczak
When Does Customer-Oriented Leadership Pay Off? An Investigation of Frontstage and Backstage Service Teams
Journal of Service Research, 2017, 20 (4), 409–425.

Dennis Herhausen, Luigi De Luca, Gaetano "Nino" Miceli, Robert E. Morgan & Marcus Schögel
Securing Frontline Employee Support after an Ethical Scandal: The Moderating Impact of Response Strategies
Journal of Service Research, 2016, 19 (4), 417–432.

Benjamin Walter, Daniel Wentzel & Torsten Tomczak
Is More Always Better? An Investigation into the Relationship between Marketing Influence and Mangers' Market Intelligence Dissemination
International Journal of Research in Marketing: IJRM, 2015, 32 (2), 179–186.

Johannes Hattula, Christian Schmitz, Martin Schmidt & Sven Reinecke
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration
Journal of Retailing, 2015, 91 (2), 309–325.

Dennis Herhausen, Jochen Binder, Marcus Schögel & Andreas Herrmann
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences
Journal of Marketing Research, 2015, 52 (2), 235–252.

Johannes Hattula, Walter Herzog, Darren W. Dahl & Sven Reinecke
Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood
Journal of Service Research, May 2014, 119–133.

Daniel Wentzel, Torsten Tomczak & Sven Henkel
Strategic Orientation and Product Innovation: Exploring a Decompositional Approach
Journal of Product Innovation Management, 2012, 29 (6), 967–985.

Jelena Spanjol, Silke Mühlmeier & Torsten Tomczak
The Impact of Sales Encounters on Brand Loyalty
Journal of Business Research, 2010, 63 (11), 1148–1155.

Tim Brexendorf, Silke Mühlmeier, Torsten Tomczak & Martin Eisend
Can I Live Up to that Ad? The Impact of Implicit Theories of Ability on Service Employees' Responses to Print Advertisements
Journal of Service Research, May 2010, 137–152.

Sven Henkel, Daniel Wentzel & Torsten Tomczak
The Moderating Effect of Manipulative Intent and Cognitive Resources on the Evaluation of Narrative Ads
Psychology & Marketing, 2010, 27 (5), 510–530.

Daniel Wentzel, Torsten Tomczak & Andreas Herrmann
Brand-Specific Leadership: Turning Employees into Brand Champions
Journal of Marketing, 2009, 73 (5), 122–142.

Felicitas Morhart, Walter Herzog & Torsten Tomczak