deen
t

About us

We are a world-leading academic institution that enjoys the highest recognition of our contributions to academia, practice, politics, and society in the field of marketing and customer insight.

Vision

The vision of the Institute for Marketing and Customer Insight is: “We are one of the leading marketing research institutes in Europe, which

(1) generates relevant knowledge in the fields of marketing management & customer insight and

(2) distributes this to the relevant stakeholders (students in initial and executive education and managers in practice) using innovative formats.”

To achieve these goals, the following guiding principles of the Institute’s work have been defined:

1. Customers, companies, politics and society as stakeholders: We make scientific contributions that create sustainable benefits for customers, companies, politics and society.

2. Holistic market orientation – From Insight to Impact: The starting point of our research are relevant challenges in the reality of marketing as well as of customers. We understand marketing as market-oriented and market-driven corporate management as well as comprehensive customer orientation. We pursue a topic-focused and problem-adequate integrative orientation. We conduct research that is highly recognised internationally in science, practice and society. We aim to publish our findings in the leading journals of our disciplines.

3. Innovation in knowledge transfer: We develop innovations in knowledge transfer. This concerns both teaching in university initial education and in executive education. We strive to connect learning processes of science and practice as well as of teachers and learners.

4. Promotion of women: We make special efforts to promote the academic careers of women in the discipline of marketing.

5. Entrepreneurship: Our institute is managed in an entrepreneurial way: The project portfolio should be productive in terms of content and commercially successful or have an impact in the respective markets.

Directors

Porträt Prof. Dr. Johanna Gollnhofer
Prof. Dr.
Johanna Gollnhofer
Director
Porträt Prof. Dr. Sven Reinecke
Prof. Dr.
Sven Reinecke
Director
Porträt Prof. Dr. Marcus Schögel
Prof. Dr.
Marcus Schögel
Associate Professor
Porträt Prof. Dr. Dr. h.c. Torsten Tomczak
Prof. Dr. Dr. h.c.
Torsten Tomczak
Director
Porträt Prof. Dr. Peter Mathias Fischer
Dr.
Peter Mathias Fischer
Scientific Project Manager
Porträt Friederike Rieder
Friederike Rieder
Head of Executive Education
Porträt Katja Feige
Dr.
Katja Feige
Head of Custom Executive Programs
  • Porträt Prof. Dr. Johanna Gollnhofer
    Prof. Dr.
    Johanna Gollnhofer
    Director
  • Porträt Prof. Dr. Sven Reinecke
    Prof. Dr.
    Sven Reinecke
    Director
  • Porträt Prof. Dr. Marcus Schögel
    Prof. Dr.
    Marcus Schögel
    Associate Professor
  • Porträt Prof. Dr. Dr. h.c. Torsten Tomczak
    Prof. Dr. Dr. h.c.
    Torsten Tomczak
    Director
  • Porträt Prof. Dr. Peter Mathias Fischer
    Dr.
    Peter Mathias Fischer
    Scientific Project Manager
  • Porträt Friederike Rieder
    Friederike Rieder
    Head of Executive Education
  • Porträt Katja Feige
    Dr.
    Katja Feige
    Head of Custom Executive Programs
Icon Dauer Best Practice in Marketing
50+
Years of Experience
Icon Studieneintritte
30+
Employees
Icon Absolventen
15+
Doctoral Students

InsightBlog

  • Barcode / MRSG-Thema Pricing Capturing Value
    Leuchtendes Art
    Direct-to-Consumer Spielfiguren
  • Kleiner Einkaufswagen Experience Management
  • Barcode / MRSG-Thema Pricing Capturing Value
  • Leuchtendes Art
  • Direct-to-Consumer Spielfiguren
  • Kleiner Einkaufswagen Experience Management

Podcasts

  • Listen podcast
    Symbol Podcast
    Pilot: There can be only one
    Listen podcast
    Symbol Podcast
    Die Poesie des Pricing
    Listen podcast
    Symbol Podcast
    Customer Loyalty oder wenn Unternehmen auf Beziehungssuche gehen
  • Listen podcast
    Symbol Podcast
    Auf den Spuren der Geheimnisse von Ricola
    Listen podcast
    Symbol Podcast
    Schwäbische Tugenden gegen Food Waste
    Listen podcast
    Symbol Podcast
    Sehnsucht nach Sachertorte
  • Listen podcast
    Symbol Podcast
    Pilot: There can be only one
  • Listen podcast
    Symbol Podcast
    Die Poesie des Pricing
  • Listen podcast
    Symbol Podcast
    Customer Loyalty oder wenn Unternehmen auf Beziehungssuche gehen
  • Listen podcast
    Symbol Podcast
    Auf den Spuren der Geheimnisse von Ricola
  • Listen podcast
    Symbol Podcast
    Schwäbische Tugenden gegen Food Waste
  • Listen podcast
    Symbol Podcast
    Sehnsucht nach Sachertorte

IMCNews