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About us

We are a world-leading academic institution that enjoys the highest recognition of our contributions to academia, practice, politics, and society in the field of marketing and customer insight.

Vision

The vision of the Institute for Marketing and Customer Insight is: “We are one of the leading marketing research institutes in Europe, which

(1) generates relevant knowledge in the fields of marketing management & customer insight and

(2) distributes this to the relevant stakeholders (students in initial and executive education and managers in practice) using innovative formats.”

To achieve these goals, the following guiding principles of the Institute’s work have been defined:

1. Customers, companies, politics and society as stakeholders: We make scientific contributions that create sustainable benefits for customers, companies, politics and society.

2. Holistic market orientation – From Insight to Impact: The starting point of our research are relevant challenges in the reality of marketing as well as of customers. We understand marketing as market-oriented and market-driven corporate management as well as comprehensive customer orientation. We pursue a topic-focused and problem-adequate integrative orientation. We conduct research that is highly recognised internationally in science, practice and society. We aim to publish our findings in the leading journals of our disciplines.

3. Innovation in knowledge transfer: We develop innovations in knowledge transfer. This concerns both teaching in university initial education and in executive education. We strive to connect learning processes of science and practice as well as of teachers and learners.

4. Promotion of women: We make special efforts to promote the academic careers of women in the discipline of marketing.

5. Entrepreneurship: Our institute is managed in an entrepreneurial way: The project portfolio should be productive in terms of content and commercially successful or have an impact in the respective markets.

Directors

Prof. Dr.
Johanna Gollnhofer
Director
Prof. Dr.
Sven Reinecke
Director
Prof. Dr.
Marcus Schögel
Associate Professor
Prof. Dr. Dr. h.c.
Torsten Tomczak
Director
Prof. Dr.
Peter Mathias Fischer
Assistant Professor
Friederike Rieder
Head of Executive Education
Dr.
Katja Feige
Head of Custom Executive Programs
  • Prof. Dr.
    Johanna Gollnhofer
    Director
  • Prof. Dr.
    Sven Reinecke
    Director
  • Prof. Dr.
    Marcus Schögel
    Associate Professor
  • Prof. Dr. Dr. h.c.
    Torsten Tomczak
    Director
  • Prof. Dr.
    Peter Mathias Fischer
    Assistant Professor
  • Friederike Rieder
    Head of Executive Education
  • Dr.
    Katja Feige
    Head of Custom Executive Programs
50+
Years of Experience
30+
Employees
15+
Doctoral Students

InsightBlog

Podcasts

  • Listen podcast
    Pilot: There can be only one
    Listen podcast
    Die Poesie des Pricing
    Listen podcast
    Customer Loyalty oder wenn Unternehmen auf Beziehungssuche gehen
  • Listen podcast
    Auf den Spuren der Geheimnisse von Ricola
    Listen podcast
    Schwäbische Tugenden gegen Food Waste
    Listen podcast
    Sehnsucht nach Sachertorte
  • Listen podcast
    Pilot: There can be only one
  • Listen podcast
    Die Poesie des Pricing
  • Listen podcast
    Customer Loyalty oder wenn Unternehmen auf Beziehungssuche gehen
  • Listen podcast
    Auf den Spuren der Geheimnisse von Ricola
  • Listen podcast
    Schwäbische Tugenden gegen Food Waste
  • Listen podcast
    Sehnsucht nach Sachertorte

IMCNews