Porträt Prof. Dr. Marcus Schögel

Prof. Dr.
Marcus Schögel

Associate Professor


Marcus Schögel is academic director of the English Master in Marketing Management at the University of St.Gallen. He teaches and researches at the HSG on Strategic Marketing, Channel Management, and Digital Marketing. He is responsible for the main course as well as the marketing curriculum in the full-time and part-time MBA programs at the University of St.Gallen. He was also academic director for several in-house programs (e.g. Bayer Crop Science, Franke, Phonak, Holcim, Henkel KGaA).

From 1987 to 1992, Marcus Schögel studied business administration at the Technical University of Berlin and at the Free University of Berlin. A year later, he went to the University of St.Gallen, where he worked on his dissertation on “Multichannel Systems in Distribution” until 1997.

In 2004, Schögel habilitated with his thesis on Relational Capabilities in Marketing and accepted an assistant professorship in business administration in 2005.

Since 2009, Marcus Schögel has been Associate Professor of Business Administration and permanent lecturer with special emphasis on marketing at the University of St.Gallen.

In recognition of “excellent teaching”, Marcus Schögel was nominated by the student body of the University of St.Gallen for the “Credit Suisse Award for Best Teaching” in 2009 and 2010.

Since his research stay as a visiting professor in Singapore in 2013, he has headed the Customer Centricity Competence Center at SGI-HSG in Singapore.

Marcus Schögel has published more than 150 papers, articles and books on topics such as strategic marketing, channel management, digital marketing, cooperations in marketing and the management of marketing innovations.

Mehr über Marcus Schögel:

Video: #2minutes_marketing: Customer Experience Management

Video: Die neue Normalität aus Marketingsicht

Video: Digital Marketing Framework

Video: Kassenlose Geschäfte – Ein Überblick

Video: Mind the Gap | Boma Germany Summit 2019

Playlist: Preparing for a lockdown (again)

Playlist: In the mood again


Adressing the Privacy Paradox on the Organizational Level - Review and Future Directions
in: Management Review Quarterly, 2021, 1–34.

Marcus Schögel & Mauro Gotsch
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
in: Journal of Marketing Research, 2020, 57 (5), 917–936.

Marcus Schögel, Dennis Herhausen, Oliver Emrich, Dhruv Grewal & Petra Kipfelsberger
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
in: Journal of Marketing, 2019, 83 (3).

Marcus Schögel, Dennis Herhausen, Stephan Ludwig, Dhruv Grewal & Jochen Wulf
When Does Customer-Oriented Leadership Pay Off? An Investigation of Frontstage and Backstage Service Teams
in: Journal of Service Research, 2017, 20 (4), 409–425.

Marcus Schögel, Dennis Herhausen, Luigi De Luca, Gaetano "Nino" Miceli & Robert E. Morgan
Integrating Bricks with Clicks : Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration
in: Journal of Retailing, 2015, 91 (2), 309–325.

Marcus Schögel, Dennis Herhausen, Jochen Binder & Andreas Herrmann
Kunden erfolgreich dirigieren
in: Harvard Business Manager, 2009 (2), 50–57.

Marcus Schögel, Matthias Schulten & Dennis Herhausen