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"The Green Consumer" – Newsletter by Prof. Dr. Johanna Gollnhofer

Who is the green consumer? What does green consumption mean? What makes green/sustainable brands? Prof. Dr. Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.

Karikatur der grüne Konsument

“The green elephant in the room”: This is the title of Prof. Dr. Johanna Gollnhofer’s current column for HSG Focus. In it, she addresses a question that many consumers are asking themselves: Should you carbon offset your products or is it best not to buy them at all?

Read the latest column, “the green elephant in the room,” here.

You don’t want to miss any more columns? Subscribe here to the newsletter “The Green Consumer” by Prof Dr. Johanna Gollnhofer.

Porträt Prof. Dr. Johanna Gollnhofer
Prof. Dr. Johanna Gollnhofer
Director