"The Green Consumer" – Newsletter by Prof. Dr. Johanna Gollnhofer

Who is the green consumer? What does green consumption mean? What makes green/sustainable brands? Prof. Dr. Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.

Karikatur der grüne Konsument

“The green elephant in the room”: This is the title of Prof. Dr. Johanna Gollnhofer’s current column for HSG Focus. In it, she addresses a question that many consumers are asking themselves: Should you carbon offset your products or is it best not to buy them at all?

Read the latest column, “the green elephant in the room,” here.

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Porträt Prof. Dr. Johanna Gollnhofer
Prof. Dr. Johanna Gollnhofer