MedTechWebinar: Artificial Intelligence in Health Care

Despite companies’ general excitement about Artificial Intelligence (AI), AI’s potential is currently not fully exploited – particularly when it comes to broad market penetration combined with business success. This also holds true for healthcare, where AI can contribute to better and cheaper offerings. Whether this can be achieved largely depends, among other conditions, on the extent to which AI is based on attractive and sustainable business models. We will discuss those success factors for the commercialization of AI in healthcare in the webinar. The webinar thus particularly addresses all managers working at the intersection between medtech, healthcare, AI, and digital transformation – and aims to jointly generate novel insights and to stimulate a striving discussion on how to develop promising business models to further enhance medtech and healthcare by means of AI.

Webinar program – 45 minute lunch lecture
Wednesday, January 25, 2023, 12:00 pm CET (noon)
Language: English

Welcome
Dr Katja Feige, Head of Custom Executive Programs, Institute for Marketing and Customer Insight (IMC-HSG).

Input lecture
Artificial Intelligence in Health Care: The Hidden Factors of Successful Commercialization
Dr Peter Mathias Fischer, Member of the Executive Board, Institute for Marketing and Customer Insight (IMC-HSG), Visiting Professor@HEC Paris
Alexander Stanke, International MedTech Executive in Commercial and Innovations Management

Panel discussion
Artificial Intelligence in Health Care: Opportunities and Challenges
Dr Peter Mathias Fischer
Alexander Stanke

Participation is free of charge. You can register here.