Vita
Albina Ademi is a doctoral candidate and research assistant to Prof. Dr. Sven Reinecke at the Institute for Marketing and Customer Insight at the University of St.Gallen (IMC-HSG). At IMC, she leads the executive continuing education courses CAS Marketing Management and DAS Marketing Executive.
Albina previously worked for six years at the global healthcare company Abbott in the Diagnostics and Diabetes Care divisions. Her focus is particularly on digital, brand and product marketing. She completed her Bachelor’s degree in Business Administration at the University of Mannheim and her Master’s degree in International Business: Strategic Marketing at Maastricht University School of Business and Economics.
Since September 2023, Albina has been working at the University of St.Gallen and dedicates her research to Marketing Management and Healthcare Marketing.