Digital technologies are transforming online marketing and sales from online shops are booming. Manufacturers and producers are implementing subscription models, deploying artificial intelligence and using social media marketing strategies and Google Ads to drive traffic to their websites. All these factors influence how we buy, communicate and consume goods and services. Ensuring you are well versed in online marketing techniques and keeping up to date with the latest developments can be a vital advantage nowadays, no matter what sector you work in. An online marketing course is a perfect way to pick up the fundamental knowledge you need. The Digital Marketing Academy, an executive education seminar on online marketing designed to fit perfectly around your work commitments, provides a concise, targeted overview of best practices in digital marketing and introduces current trends, such as developing a digital marketing strategy.
Upon successful completion of the course, you will receive a certificate from the University of St.Gallen. You can also complete this intensive seminar as a module on the CAS Communications and Management course.
In addition, you’ll benefit from the latest insights and developments in the field of corporate communications and professionalize your communications management. The Institute for Marketing and Customer Insight also offers an intensive seminar in communications and management. You can then count your participation in these seminars towards the 20-day Certificate of Advanced Studies (CAS) course in Communications and Management.