Intensive Seminar Digital Marketing Academy

Digital technologies are transforming online marketing and sales from online shops are booming. Manufacturers and producers are implementing subscription models, deploying artificial intelligence and using social media marketing strategies and Google Ads to drive traffic to their websites. All these factors influence how we buy, communicate and consume goods and services. Ensuring you are well versed in online marketing techniques and keeping up to date with the latest developments can be a vital advantage nowadays, no matter what sector you work in. An online marketing course is a perfect way to pick up the fundamental knowledge you need. The Digital Marketing Academy, an executive education seminar on online marketing designed to fit perfectly around your work commitments, provides a concise, targeted overview of best practices in digital marketing and introduces current trends, such as developing a digital marketing strategy.

Upon successful completion of the course, you will receive a certificate from the University of St.Gallen. You can also complete this intensive seminar as a module on the CAS Communications and Management course.

In addition, you’ll benefit from the latest insights and developments in the field of corporate communications and professionalize your communications management. The Institute for Marketing and Customer Insight also offers an intensive seminar in communications and management. You can then count your participation in these seminars towards the 20-day Certificate of Advanced Studies (CAS) course in Communications and Management.

Course Goals

Under the academic leadership of Prof. Dr. Marcus Schögel, lecturers including Prof. Dr. Johanna Gollnhofer and Jakob Schellhorn will follow a compact, application-oriented approach to explain how your company can integrate interactive marketing approaches and digital media to reap the rewards in marketing and communications. The content ranges from potential ways to use these tools in brand communications to new ways to generate income and from digital touchpoints in the customer experience to performance management with Google Analytics. In addition to prominent researchers at the University of St.Gallen, guest speakers from various best-practice companies (e.g. Google, Jung von Matt) will also share their experiences.

• Learn how you can enhance your customer journey and make lasting changes to elevate yourself above the competitive
• Acquire fundamental skills to help you handle the latest developments in digital marketing
• Discuss strategic approaches to generating stronger connections with your customers in a digital environment
• Refine your competencies in digital project management and develop an awareness of the barriers and challenges involved
• Learn to implement digital trends like subscription models and exploit them to drive growth