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Teilnehmende bei einer Weiterbildung

Intensive Seminar Leading Sales

Lead and motivate your sales team

Would you like to know how to motivate your sales team in the long term and achieve maximum performance? In the intensive three-day seminar Leading Sales you will acquire the latest insights and developments for leading your sales team in. You will adopt leadership tools and methods to motivate and successfully lead your sales team.

Upon successful participation, you will receive a certificate from the University of St.Gallen which can be credited towards the CAS Sales Management.

Benefit from the latest knowledge and developments in sales, and professionalize your sales management. The Institute for Marketing and Customer Insight offers a portfolio of intensive seminars focusing on B2C and B2B sales. The intensive seminars are creditable towards the 18-day course leading to a Certificate of Advanced Studies, the HSG Intensive Studies CAS Sales Management.

Overview

Facts

Graduation: Seminar Certificate
Program Language: German
Start date: 22 October 2024
Duration: 3 days
Location: Weiterbildungzentrum Holzweid, St. Gallen
Investment: CHF 3900
Porträt Thedda Deecke

Personal consultation

Thedda Deecke
Tutor

Course Goals

Leadership in sales is fundamentally different from leadership in other functions. We show you the tools to motivate your employees and colleagues in the best possible way and bring them to peak performance.

  • Master the increasing demands on the modern management and motivation of your sales teams.
  • Learn how to respond to customers and employees in an individualised way and how to support or manage them more effectively based on their specific personalities.
  • Find out how you can further improve your personal sales performance and act confidently in negotiation situations.

Details

Increase your sales performance in the long term by gaining up-to-date knowledge of people management in sales and strengthening your leadership skills. Learn how to promote your team culture in a targeted and sustainable manner and support your employees in achieving their goals.

The intensive seminar “Leading Sales” is aimed at experienced executives and high potentials from sales and customer management in all industries. It is an executive program for sales managers who are passionate about their profession and want to further expand their knowledge in the field of sales through an additional qualification. An academic degree is not required.

The intensive seminar takes place from Tuesday to Thursday, with a social event on Wednesday evening. Upon request, we will be happy to send you a module plan from the current cohort.

A transfer paper reinforces the implementation of your insights to your company. For this purpose, you will submit an individual learning transfer in written form after completing the module (approx. ten pages, grading will take place). Here you will apply the concepts and methods you have learned to challenges in your company, and you will receive individual feedback.

Extension option to CAS up to the diploma degree. You can count the intensive seminar “Leading Sales towards the CAS Sales Management. Optionally, you can expand this with the CAS Marketing Management and a diploma thesis to the further education diploma DAS Sales Executive HSG with a total of 30 ECTS.

Admission is at the discretion of the head of studies. We will pay attention to your professional and educational background. An academic university or technical college degree is not required.

Since our intensive courses are often booked up early, we recommend that you contact the seminar management as soon as possible. A reservation is an ideal way to secure a place without obligation and make organizational arrangements in the meantime.

The total participation fee amounts to CHF 3900 for 3 study days, including learning transfer. All learning materials, books, lunch and refreshments during breaks are covered. Not included are the costs for arrival and departure, accommodation, dinner and joint evening events.

Lecturers

Porträt Dirk Zupancic
Prof. Dr.
Dirk Zupancic
Managing Director and Founder at DZP Prof. Dr. Dirk Zupancic Projects GmbH
Porträt Philine Werner-Betz
Dr.
Philine Betz-Werner
Owner and trainer at Performanice GmbH and lecturer at the University of St.Gallen
Marco Kessler
Head of Key Account Management at Swisscom
Porträt Kathrin Kölbl
Kathrin Kölbl
Head of Inside Sales at Swisscom
  • Porträt Dirk Zupancic
    Prof. Dr.
    Dirk Zupancic
    Managing Director and Founder at DZP Prof. Dr. Dirk Zupancic Projects GmbH
  • Porträt Philine Werner-Betz
    Dr.
    Philine Betz-Werner
    Owner and trainer at Performanice GmbH and lecturer at the University of St.Gallen
  • Marco Kessler
    Head of Key Account Management at Swisscom
  • Porträt Kathrin Kölbl
    Kathrin Kölbl
    Head of Inside Sales at Swisscom

Next Steps

Executive Education at the IMC

Decisive for our success in executive education at the Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) are the holistic view of problems, orientation towards the reality of the markets, relevance of the content, competent lecturers, intensive interaction with the participants and new approaches for an efficient transfer of learning into practice.

The courses are modular and offer different seminars that can be booked individually. The individual seminars attended can also be credited towards a certificate (CAS) or diploma (DAS) at a later date. You will receive an officially recognised certificate from the University of St.Gallen for all further education courses attended. Our lecturers are from the University of St.Gallen and other renowned international business schools as well as personalities with proven practical experience. The HSG is known worldwide for its pioneering research and unique practical orientation.

Overview Executive Education