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IMC-HSG research helps firm overcome protectionism


Our blog features the latest marketing insights and developments from our research, company exchange programs and teaching.
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MedTechWebinar: Artificial Intelligence in Health Care

What are the success factors for the commercialization of AI in healthcare? We will discuss this question in an interactive webinar.

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Artificial Intelligence in Marketing: Who will make the Decisions in the Future?

What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?

Marketing & Sales Monitor: Scenarios for the Metaverse

What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.

"The Green Consumer" – Newsletter by Prof. Dr. Johanna Gollnhofer

Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.

What’s next for 2022?

Prof. Marcus Schögel asks which topics will have a significant influence on the company’s own marketing and corporate management in the coming years.

Christian Belz Award for reality-oriented Marketing Management 2021

The Institute for Marketing and Customer Insight and the Starrag Group presented the second “Christian Belz Award for Reality-Oriented Marketing Management” to Anna Selent at the Marketing Dialogue on 4 October.

The New Institute for Marketing and Customer Insight

Two become one: The new Institute for Marketing and Customer Insight combines research and practical relevance on relevant topics.

Horizon Interview: How the Master in Marketing Management was built

In the interview, Sven Reinecke tells us how the Master in Marketing Management (MiMM) was set up at the University of St.Gallen.

Sven Reinecke awards the Marketing Trophy 2019

The “Marketing Trophy 19” was awarded at the Marketing Day. The winners were selected by a jury led by President Prof. Sven Reinecke.

Impressions of the farewell lecture by Christian Belz