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IMC-HSG research helps firm overcome protectionism


Our blog features the latest marketing insights and developments from our research, company exchange programs and teaching.
What’s next for 2022?

Prof. Marcus Schögel asks which topics will have a significant influence on the company’s own marketing and corporate management in the coming years.

Christian Belz Award for reality-oriented Marketing Management 2021

The Institute for Marketing and Customer Insight and the Starrag Group presented the second “Christian Belz Award for Reality-Oriented Marketing Management” to Anna Selent at the Marketing Dialogue on 4 October.

The New Institute for Marketing and Customer Insight

Two become one: The new Institute for Marketing and Customer Insight combines research and practical relevance on relevant topics.

Horizon Interview: How the Master in Marketing Management was built

In the interview, Sven Reinecke tells us how the Master in Marketing Management (MiMM) was set up at the University of St.Gallen.

Sven Reinecke awards the Marketing Trophy 2019

The “Marketing Trophy 19” was awarded at the Marketing Day. The winners were selected by a jury led by President Prof. Sven Reinecke.

Impressions of the farewell lecture by Christian Belz
Study Trip: Marketing and Sales in Asia

The students from the course “Marketing & Sales in Asia” spent exciting days in Singapore and gained insights into various multinational companies. Together we got to the bottom of current marketing trends and local challenges in the Asian region.

50 Years Institute of Marketing

The Institute of Marketing celebrates its anniversary. Many thanks for the last 50 years: we look forward to the next.