MedTechWebinar: Artificial Intelligence in Health Care
08.12.2022
What are the success factors for the commercialization of AI in healthcare? We will discuss this question in an interactive webinar.
Blog
Our blog features the latest marketing insights and developments from our research, company exchange programs and teaching.
Artificial Intelligence in Marketing: Who will make the Decisions in the Future?
05.12.2022
What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?
Marketing & Sales Monitor: Scenarios for the Metaverse
05.12.2022
What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.
"The Green Consumer" – Newsletter by Prof. Dr. Johanna Gollnhofer
01.10.2022
Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.
What’s next for 2022?
20.01.2022
Prof. Marcus Schögel asks which topics will have a significant influence on the company’s own marketing and corporate management in the coming years.
Christian Belz Award for reality-oriented Marketing Management 2021
06.10.2021
The Institute for Marketing and Customer Insight and the Starrag Group presented the second “Christian Belz Award for Reality-Oriented Marketing Management” to Anna Selent at the Marketing Dialogue on 4 October.
The New Institute for Marketing and Customer Insight
17.05.2021
Two become one: The new Institute for Marketing and Customer Insight combines research and practical relevance on relevant topics.
Horizon Interview: How the Master in Marketing Management was built
21.03.2019
In the interview, Sven Reinecke tells us how the Master in Marketing Management (MiMM) was set up at the University of St.Gallen.